![]() Am vrut să explicăm mai bine oamenilor ce înseamnă, cu adevărat, o bere la draft servită perfect. ”Alegerea primului tapster din România nu este singura premieră pe care noi, cei de la Pilsner Urquell, ne-am propus să o avem în acest an. Jan Stanik, Head Tapster Pilsner Urquell, va evalua îndemânarea fiecăruia, iar cei mai pricepuți dintre aceștia vor fi răsplătiți cu premii Pilsner Urquell. Timp de două săptămâni, bucureștenii vor putea să învețe, prin intermediul unei aplicații, cum să toarne perfect berea în halbă, cu ajutorul telefonului mobil.Īcțiunea lor va fi proiectată in direct pe outdoor-uri interactive din oraș. 4): between 17 – 30 September, 12.00 – 22.Pilsner Urquell, împreună cu proiectul de recrutare al primului tapster din România, lansează o inovație în domeniul educării consumatorilor cu privire la servirea perfectă. ![]() The program of the activations is as follows:Ĭinema City, AFI Palace (Blvd. Therefore, the idea of inviting them to pour the beer in the pints with the help of the app on the mobile phone and of receiving feedback from one of the most famous Pilsner Urquell tapsters liked to us a lot and we are happy that we succeeded in implementing it,” said Georgiana Bercu, Brand Manager Pilsner Urquell, Ursus Breweries.Īll the people interested in truly finding out how to pour a beer perfectly – with three fingers of foam, as Jan Stanik recommends- are invited at Cinema City in AFI Palace and at Globalworth Tower to connect their phone (through /) at the installed screens and to start the test of the perfect service. ![]() We wanted to explain better to the people what it means,truly, a perfect served draft beer. Jan Stanik, Head Tapster Pilsner Urquell, will evaluate each person’s shill and the best ones will be rewarded with Pilsner Urquell prizes.Ĭhoosing the first tapster in Romania is not the only premiere that us, the team from Pilsner Urquell, proposed ourselves to have this year. ![]() ![]() Their action will be projected directly on interactive outdoors in the city. For two weeks, the people of Bucharest can learn, through an app, how to perfectly pour a pint of beer,with the help of the mobile phone. Pilsner Urquell, together with the recruitment project of the first tapster in Romania, launched an innovation in the consumers’ education field regarding the right serving of the beer. ![]()
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